We print-tested countless different fabrics in order to find one that does full justice to co-founder Peter's stunning photographic artwork. The results were indisputable: printing on polyester produces the most vivid colours.
Our Supernova Collection therefore uses a poly-elastane fabric (96% Polyester, 4% Elastane). But this isn't any old polyester; we've spun and finished the fibres to give an incredible softness. With the addition of a little bit of elastane to provide stretch and form, the result is a range that feels as good as it looks.
As our Midnight Collection features printed waistbands rather than fabrics, this meant finding a different fabric that could take and retain black dye. Our search eventually led us to a cotton-modal blend (40% cotton/40% modal/10% elastane). Modal is a natural fabric made from beechwood fibres, and blending it with cotton results in a breathable fabric which feels silky-soft on the skin yet is hard-wearing and colourfast, even after frequent washing.
In a small factory near the city of Guimarães in north Portugal, there is a maelstrom of activity as hundreds of knitting machines whirl away.
We spent months working with this family-owned business to perfect the black jacquard waistbands that we use in the Supernova Collection; the result is a waistband that combines softness, stretch and durability.
This factory also produces the stunning multi-coloured waistbands that we use in the Midnight Collection; we use a sublimation technique to print co-founder Peter's photographic artwork directly onto the waistband elastic.
This is cutting-edge stuff and illustrates how our innovative approach to men's underwear doesn't stop with our designs - it extends to every part of the production process.
Once the fabrics and waistbands are ready, they travel a couple of kilometres to a light, clean and airy factory owned by Ana & Paulo - a wonderful couple who share our refusal to compromise on quality and our belief that decent working conditions result in a better product.
Their team of highly-skilled tailors sews everything together using double needles - this results in smooth, flat seams that not only look great but also eliminate chafing.